Weddings are so personal. We can't help falling in love with our clients sometimes, can we? When we do, it's like working for a friend.....and how could we possibly charge a friend?
As important as it is to love your clients, you can't give away your farm to them, because you've got a business to sustain. Many of us started our planning and designing careers in the wedding industry out of passion. It was so wonderful to be PAID to do what we love. The 'paid' part was almost a bonus in the beginning....because after all, we're 'playing' with flowers and other beautiful things and having a fabulous time. Who gets paid to do that??
Then, reality hits. You have expenses to pay, staff to hire, overhead costs to maintain, and probably a mortgage as well! This can no longer purely be a hobby. You have got to make money! There's no taboo to the words 'making money', even when it comes to weddings. Despite the ugly rumors out there that wedding professionals mark everything up ridiculously and unreasonably high to take advantage of emotional brides, we are no different than other service providers out there such as a realtor, a dentist, an accountant. We have to have a good understand of our costs to run the business, and the value of our skills, talent, and time, in order to know how to charge.
Todd Fiscus, besides being the uber talented designer that he is, also knows how to run a business successfully. Learn from Todd through the teaching segments that he filmed exclusively for Wedding 360 Online Academy, which will be available in just a few weeks! Here is sneak preview #2:
Video produced by Studio MSV