Wedding 360 Heads South! { Day Two }

Wednesday, August 4, 2010

Day two of our Dallas trip included a tour of Todd Events headquarters, and a full day of filming at The Apartment, an event space owned by Todd Events. The tour was incredibly impressive.  Everything about every inch of space there speaks the 'Todd Events' brand--tasteful, fun, fearless. We had a great time meeting Todd's staff, and even they were a perfect extension of Todd's brand. LOVE!

The first segment filmed was a very in-depth lesson on space planning. Todd shares his methods for site inspections and the proper tools that he uses to devise clever schematics and renderings for his events. He also shares an entire 45 minutes' worth of 'how-to's' on creating the best possible event spaces for clients. How many of you make sure that there is not ONE bad seat in the house for guests? Todd designs with guest experience at the forefront. If there are bad seats in the house, he designs something clever to turn them into the hottest seats for guests!

The second segment was about tabletop settings, both from a design perspective as well as a functionality perspective. How do you determine what shape and size tables to use, and the type of chairs? Todd makes sure that his designs are not only beautiful, but that they are functional as well. I know many designers have a hard time balancing both, but Todd has truly mastered this and is eager to share his knowledge with other designers.

The third segment focused on flowers--design, scaling, balance, symmetry, production, and more! Even though I am not a floral designer, I loved hearing Todd describe his design techniques. He is an amazing artist, and the best part is his willingness to share his knowledge and teachings with those who want to learn from him!


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