Recap of Day 2: Academy for Planners + Designers

Thursday, April 29, 2010

Day 2 marked the 'official' start of our education program. Attendees woke up bright and early and were treated to a hearty breakfast at the Four Seasons San Francisco. After a short welcoming from Jean and I, Rebecca Grinnals of Engaging Concepts presented on the state of the wedding industry as it pertains to planners and designers. She was a dynamic speaker, and when she talked about the critical do's and don't's of a planner and designer's website, her examples were illustrated with images from the websites of our attendees in the room. Everyone absorbed the information like sponges, and learned an incredible amount from Rebecca.

Following Rebecca were presentations by Sean Low, David Beahm, Todd Fiscus, and the brilliant ladies behind Two Bright Lights--Siri and Rosalind. Attendees continue to absorb a massive amount of education from these experts and yearned for more after each session. David and Todd both shared design tactics and showed amazing images of their events' schematics and photographs. Todd and Sean, in particular, taught on the strategies of running a profitable design business and shared an incredible amount of valuable information for attendees to take back to their own businesses to implement.

Prior to our lunch break, we invited Liz Guthrie, Founder of Wish Upon A Wedding, to talk to our attendees about her wonderful new non-profit organization and the ways that we as wedding professionals can help.

 In the evening, attendees were once again awe-inspired by the amazing design of Gloria Wong, at the Museum of Petals dinner at the St. Regis, which was in honor of the notable Grace Ormonde.


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