Showing posts with label Online Academy. Show all posts
Showing posts with label Online Academy. Show all posts
Have An Edge Over Your Competitors
Tuesday, September 21, 2010
W360 Online Todd Fiscus Teaser | three of three from andrew msv on Vimeo.
Full video coming soon, on Wedding 360's Online Academy!
Don't Give Away Your Farm
Wednesday, September 8, 2010
Weddings are so personal. We can't help falling in love with our clients sometimes, can we? When we do, it's like working for a friend.....and how could we possibly charge a friend?
As important as it is to love your clients, you can't give away your farm to them, because you've got a business to sustain. Many of us started our planning and designing careers in the wedding industry out of passion. It was so wonderful to be PAID to do what we love. The 'paid' part was almost a bonus in the beginning....because after all, we're 'playing' with flowers and other beautiful things and having a fabulous time. Who gets paid to do that??
Then, reality hits. You have expenses to pay, staff to hire, overhead costs to maintain, and probably a mortgage as well! This can no longer purely be a hobby. You have got to make money! There's no taboo to the words 'making money', even when it comes to weddings. Despite the ugly rumors out there that wedding professionals mark everything up ridiculously and unreasonably high to take advantage of emotional brides, we are no different than other service providers out there such as a realtor, a dentist, an accountant. We have to have a good understand of our costs to run the business, and the value of our skills, talent, and time, in order to know how to charge.
Todd Fiscus, besides being the uber talented designer that he is, also knows how to run a business successfully. Learn from Todd through the teaching segments that he filmed exclusively for Wedding 360 Online Academy, which will be available in just a few weeks! Here is sneak preview #2:
Video produced by Studio MSV
As important as it is to love your clients, you can't give away your farm to them, because you've got a business to sustain. Many of us started our planning and designing careers in the wedding industry out of passion. It was so wonderful to be PAID to do what we love. The 'paid' part was almost a bonus in the beginning....because after all, we're 'playing' with flowers and other beautiful things and having a fabulous time. Who gets paid to do that??
Then, reality hits. You have expenses to pay, staff to hire, overhead costs to maintain, and probably a mortgage as well! This can no longer purely be a hobby. You have got to make money! There's no taboo to the words 'making money', even when it comes to weddings. Despite the ugly rumors out there that wedding professionals mark everything up ridiculously and unreasonably high to take advantage of emotional brides, we are no different than other service providers out there such as a realtor, a dentist, an accountant. We have to have a good understand of our costs to run the business, and the value of our skills, talent, and time, in order to know how to charge.
Todd Fiscus, besides being the uber talented designer that he is, also knows how to run a business successfully. Learn from Todd through the teaching segments that he filmed exclusively for Wedding 360 Online Academy, which will be available in just a few weeks! Here is sneak preview #2:
Video produced by Studio MSV
Is Event Planning An Art Or A Science?
Tuesday, August 31, 2010
Back in July, Wedding 360 embarked on our journey to Dallas, Texas where we filmed Todd Fiscus teaching three different design topics exclusively for Wedding 360! Our rock star filmmaker Andrew Hsu of Studio MSV has been busy editing away, and we are excited to share a series of sneak previews with our followers in the next two weeks. The first segment will officially be available September 20th on our Wedding 360 Online Academy....stay tuned!
Video produced by Studio MSV
Click here to read more about Todd Fiscus!
Video produced by Studio MSV
Click here to read more about Todd Fiscus!
Wedding 360 Heads South! { Day Three }
Tuesday, August 17, 2010
A gigantic THANK YOU to Todd + Gang at Todd Events for partnering with Wedding 360 to bring valuable knowledge and education to planners, designers, and floral designers out there! As a side perk, we got the 'back of the house' tour of Todd's empire, AND we got a sneak preview of an actual event designed and planned by Todd and his amazing team !
Look for Todd's new videos in early Fall, 2010 on our online academy!
Look for Todd's new videos in early Fall, 2010 on our online academy!
Wedding 360 Heads South! { Day Two }
Wednesday, August 4, 2010
Day two of our Dallas trip included a tour of Todd Events headquarters, and a full day of filming at The Apartment, an event space owned by Todd Events. The tour was incredibly impressive. Everything about every inch of space there speaks the 'Todd Events' brand--tasteful, fun, fearless. We had a great time meeting Todd's staff, and even they were a perfect extension of Todd's brand. LOVE!
The first segment filmed was a very in-depth lesson on space planning. Todd shares his methods for site inspections and the proper tools that he uses to devise clever schematics and renderings for his events. He also shares an entire 45 minutes' worth of 'how-to's' on creating the best possible event spaces for clients. How many of you make sure that there is not ONE bad seat in the house for guests? Todd designs with guest experience at the forefront. If there are bad seats in the house, he designs something clever to turn them into the hottest seats for guests!
The second segment was about tabletop settings, both from a designperspective as well as a functionality perspective . How do you determine what shape and size tables to use, and the type of chairs? Todd makes sure that his designs are not only beautiful, but that they are functional as well. I know many designers have a hard time balancing both, but Todd has truly mastered this and is eager to share his knowledge with other designers.
The third segment focused on flowers--design, scaling, balance, symmetry, production, and more! Even though I am not a floral designer, I loved hearing Todd describe his design techniques. He is an amazing artist, and the best part is his willingness to share his knowledge and teachings with those who want to learn from him!
The first segment filmed was a very in-depth lesson on space planning. Todd shares his methods for site inspections and the proper tools that he uses to devise clever schematics and renderings for his events. He also shares an entire 45 minutes' worth of 'how-to's' on creating the best possible event spaces for clients. How many of you make sure that there is not ONE bad seat in the house for guests? Todd designs with guest experience at the forefront. If there are bad seats in the house, he designs something clever to turn them into the hottest seats for guests!
The second segment was about tabletop settings, both from a design
The third segment focused on flowers--design, scaling, balance, symmetry, production, and more! Even though I am not a floral designer, I loved hearing Todd describe his design techniques. He is an amazing artist, and the best part is his willingness to share his knowledge and teachings with those who want to learn from him!
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